Brand guidelines · v0.1 · Sep 2026
amatinc.com brand
The identity system for amatinc.com — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0D7377RGB 13, 115, 119#08494CRGB 8, 73, 76#EF6F53RGB 239, 111, 83#17242ARGB 23, 36, 42#F3F6F6RGB 243, 246, 246Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Sora
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEverything, in one place.H2 · 36pxEverything, in one place.H3 · 24pxEverything, in one place.Body · 17pxEverything, in one place.Caption · 13pxEverything, in one place.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@amatinc.com
www.amatinc.com
Founding Team
amatinc.com
hello@amatinc.com · www.amatinc.com
www.amatinc.com
Explorations
Alternative wordmark directions considered for amatinc.com. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.